Pitchwick vs Better Proposals
Pitchwick uses AI to write the proposal. Better Proposals gives you a polished web-based template you customize by hand.
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Choose Pitchwick if
- You want proposals written for you by AI in 60 seconds — not another template library to fill in
- You want to start free and pay $9–29/mo, not $19–49/mo with no free plan
- You'd rather have one tool that's excellent at proposals than five that are average at everything
Choose Better Proposals if
- You want a wide library of polished, industry-specific proposal templates
- You value detailed analytics on proposal opens and time spent per section
- You don't mind paying $19+/mo and writing each proposal manually from a template
Side-by-side comparison
| Feature | Pitchwick | Better Proposals |
|---|---|---|
| Starting price | Free, then $9/mo (Starter), $29/mo (Pro) | $19/mo (Starter), $29/mo (Premium), $49/mo (Enterprise) |
| Free tier | Yes — 3 proposals/month, no credit card | 14-day trial (no free plan) |
| AI proposal generation | Yes — full draft from a brief in under 60 seconds | Pitchwick leads with full AI drafting; Better Proposals is template-led |
| Templates included | Built-in templates + AI generation | Large industry template library |
| E-signature | Yes | Yes |
| Client portal | Yes — token-based client portal with comments | Web-based proposals (no portal) |
| Stripe / payments | Stripe (built in) | Stripe, PayPal, GoCardless |
| Setup time | 5 minutes | Building from a template is slower than Pitchwick's minutes-to-draft |
| Best for | Solo freelancers and small agencies who send proposals weekly | Agencies that want template-driven proposal workflows |
Pricing breakdown
Better Proposals charges $19/mo (Starter), $29/mo (Premium), and $49/mo (Enterprise), each cheaper billed annually. Higher tiers add custom domain, content locking, and manager approvals. Pitchwick starts free and tops out at $29/mo. The Pro tier on Pitchwick costs the same as Better Proposals' Premium — but you get AI-generated drafts rather than only templates.
Who each tool is built for
Better Proposals is built for agencies that send a high volume of similar-looking proposals and want them to look polished out of the box. Pitchwick is built for freelancers and small agencies who want to skip the writing step entirely. If your proposals all look the same, Better Proposals' templates are a real time-saver. If each one is custom, the AI is.
Where Pitchwick wins
Pitchwick writes the proposal for you. Better Proposals gives you a beautiful blank template — and you still have to write the scope, the deliverables, the pricing rationale. Pitchwick also has a true free tier; Better Proposals only offers a 14-day trial. And the Stripe integration is built in directly, not added through a payment gateway middleman.
Where Better Proposals wins
Better Proposals offers an extensive template library and detailed proposal analytics. If your sales process depends on a deep library of polished templates and granular tracking of how clients engage with each proposal, Better Proposals is a strong tool.
Frequently asked questions
Is Pitchwick a good Better Proposals alternative?
Yes, if you want AI to draft the proposal and prefer a free starting tier. Pitchwick is faster from blank to finished. Better Proposals is the right call if you specifically want template-led proposals with deep analytics.
How does Pitchwick's pricing compare to Better Proposals?
Pitchwick: free, $9/mo, $29/mo. Better Proposals: $19/mo, $29/mo, $49/mo (cheaper billed annually). The Pitchwick free tier and $9 plan undercut Better Proposals; the Pro plan matches their Premium tier.
Can I migrate from Better Proposals to Pitchwick?
Export your existing proposals from Better Proposals (PDF or copy/paste) and feed key sections into Pitchwick as templates. Client data imports via CSV. The AI lets you regenerate proposals from briefs, so you may not need to migrate the proposals themselves.
Does Pitchwick have proposal analytics like Better Proposals?
Pitchwick tracks open count, first-viewed timestamp, last-viewed timestamp, accept/decline status, and view duration on each proposal. Better Proposals offers more detailed proposal analytics. If granular, section-by-section tracking matters, Better Proposals is the stronger choice.
Which is better for agencies — Pitchwick or Better Proposals?
Agencies sending lots of similar proposals get more from Better Proposals' template library. Agencies sending highly custom proposals get more from Pitchwick because the AI handles the per-client writing.